Website

All campus offices and departments are required to consult with the Office of Marketing and Communications before initiating any website development or purchases. This process is intended to ensure that the University maintains consistency in its messaging, avoids creating isolated websites and maximizes the effectiveness and cost-efficiency of all web development efforts. This process only applies to new work with high-level website creation needs, i.e. a website with a new domain name. Users working within existing websites should continue to function as needed within their existing purview.

Objective

1. Preventing Inconsistency: To ensure all Xavier web properties align with brand creative and messaging. All users should have a “Xavier” experience when they are on a Xavier website.
2. Preventing Isolated Websites: Externally created websites without the support of the Office of Marketing and Communications risk being abandoned by its creator without business continuity provisions.
3. Managing Costs: To reduce external spend on website-related marketing needs.

Submission Process

• All new website requests must be submitted via the Marketing and Communications Project Request Form. www.xavier.edu/marcomrequest
• Requests should be submitted early in the planning process, to ensure proper time for project execution.

By adhering to this process, we ensure the University’s marketing efforts are cohesive, effective and aligned with institutional goals.

For any questions or additional information, please contact the Office of Marketing and Communications at marcomm@xavier.edu.