Processes for Working with Marketing and Communications
To ensure consistent messaging, brand alignment and optimal campaign performance, we've streamlined our processes for collaborating with campus partners. This page outlines the updated procedures for requesting marketing and communications support, including project timelines, approval workflows and best practices for successful campaigns. We encourage you to familiarize yourself with these guidelines to maximize the impact of your communications efforts and strengthen our University's brand.
Advertising Process
All campus offices and departments are required to consult with the Office of Marketing and Communications before initiating any advertisement purchases. This update is intended to ensure that the University maintains consistency in its messaging, avoids unnecessary internal competition for ad space and maximizes the effectiveness and cost-efficiency of all advertising efforts.
Logo Usage
The Office of Marketing and Communications would like to remind all campus users about the importance of adhering to the University’s Brand Guidelines when utilizing official logos and brand elements. Consistent use of approved logos is crucial in maintaining the integrity of the University’s brand.
Mascot Requests
The Office of Marketing and Communications does not manage mascot appearances. MarComm owned mascot costumes are used solely for marketing content and to assist with high-level recruitment and donor events.
Mass Comunications
This information is meant to help Xavier employees, volunteers, affiliates and consultants (e.g. creative agencies) understand how to make appropriate decisions when communicating to wide audiences on behalf of the University.
Photo/Video Requests
As part of the Office of Marketing and Communications' efforts to reduce external spending and make the best use of time and resources, we are revising the criteria for support regarding photo, video, and mascot requests from campus offices and departments.
Project Collaboration Requests
This outlines the process for campus users (departments, offices and individuals) to collaborate with the Marketing and Communications team to ensure timely, efficient and high-quality communications aligned with institutional goals.
Social Media
This information is meant to help Xavier employees, volunteers, affiliates and consultants (e.g. creative agencies) understand how to make appropriate decisions when managing and/or executing social media presences on behalf of the University. It is of critical importance for all employees to contribute to responsible, professional and ethical use of all social media platforms.
Website Requests
All campus offices and departments are required to consult with the Office of Marketing and Communications before initiating any website development or purchases. This process is intended to ensure that the University maintains consistency in its messaging, avoids creating isolated websites and maximizes the effectiveness and cost-efficiency of all web development efforts.