Advertising
All campus offices and departments are required to consult with the Office of Marketing and Communications before initiating any advertisement purchases. This update is intended to ensure that the University maintains consistency in its messaging, avoids unnecessary internal competition for ad space and maximizes the effectiveness and cost-efficiency of all advertising efforts.
Objective
- Preventing Redundancy: To avoid multiple offices or departments placing ads in the same publication or digital space.
- Managing Costs: To reduce competition between University entities that could lead to increased costs and diluted messaging in digital ad campaigns.
- Ad Creation Support: To provide the Office of Marketing and Communications with sufficient time to assist in the design and creation of high-quality, on-brand advertisements.
Submission Process
- All advertisement requests must be submitted via the Marketing and Communications Project Request Form. www.xavier.edu/marcomrequest
- Requests must be submitted at least one month prior to the ad creative due date to allow sufficient time for review, approval and the creation of ads.
By adhering to this process, we ensure the University’s marketing efforts are cohesive, effective and aligned with institutional goals.
For any questions or additional information, please contact the Office of Marketing and Communications at marcomm@xavier.edu.