Communication

Advertising Minor

Advertising Minor Course Requirements
Requirements (12 hours)

COMM 206: Writing for the Media
COMM 270: Principles of Strategic Communication
COMM 329: Audience Survey and Research
COMM 430: Creative Strategies in Advertising

Electives (6 hours)

COMM 211: Media Literacy
COMM 235: Digital Design
COMM 237: Elements of Copy and Design (Fall)
COMM 264: Persuasion
COMM 332: Media Strategies in Advertising (Fall)
COMM 477: Strategic Communication Ethics and Society