Minor in Sales
The Sales minor provides students with the essential knowledge and skills needed to succeed in sales roles across industries. In this program you will work with real-world organizations and sales professionals to hone your skills. Students will develop effective sales tactics, understand buyer behavior, and learn the nuances of managing a sales team.
Learning Outcomes
- Demonstrate proficiency in various sales techniques and strategies.
- Effectively manage customer relationships to build and sustain customer loyalty.
- Utilize sales technologies and CRM systems to enhance sales performance.
- Analyze buyer behavior to tailor sales approaches to different market segments.
- Execute best practices specific to the nuances of managing sales teams
- Apply ethical principles in all sales activities and decision-making processes.
Who is this Program Designed For?
The Minor in Sales is designed to appeal to both business and non-business majors who are interested in a career in sales. This minor will provide students from a variety of disciplines with the specific skills necessary to succeed in sales roles across industries. Note that for non-business majors, an additional 6 hours of pre-requisites—MKTG 300 & MGMT 200 are required.
Course Requirements
Four Required Courses (12 credit hours)
- MKTG 361 – Professional Selling
- MKTG 362 – Professional Selling Practicum
- MGMT 312 – Negotiation & Conflict Management
- MGMT 316 – Sales Management
One Elective (3 credit hours—chose from the list below)
- COMM 264 – Persuasion
- COMM 301 – Presentational Speaking
- MGMT 314 – Leadership
- MKTG 315 – Principles of Category Management
- MKTG 370 – Consumer Behavior
- MKTG 390 – Ethical Issues in Marketing
- THTR 160 - Improvisation
Ready to Get Started?
Contact Prof. Karen Eutsler at eutslerk@xavier.edu or Dr. Kate Loveland at lovelandk@xavier.edu for more information.