Tom Hayes

"I chose to view my life as a multi-faceted creation of my wildest dreams."

Tom Hayes is a Professor of Marketing at Xavier University.  In his forty-eight years, he also served as Dean of the Williams College of Business, Chair of the Marketing Department and as the Director of Institutional Advancement.

Tom was a founding partner of SimpsonScarborough, a full service marketing and branding company in higher education. He founded the AMA's Symposium for the Marketing of Higher Education. He was on the board of the local chapter for 10 years and also served as VP twice on the national board of the AMA in the Services and Marketing Management divisions.

Tom has won CASE’s Crystal Apple award for speaking excellence and has had two books published by CASE. They are Marketing Colleges and Universities from a Services Perspective published in the September 2009 and was the recipient of the Alice Beeman Award for scholarship excellence in its field and University Marketing Mistakes: 50 Pitfalls to Avoid co-authored with Roy Adler was published in March 2008. He also published a book, Marketing Professional Services, with Philip Kotler in 2002.

Dr. Hayes received a Bachelor's degree in Psychology as well as M.B.A. in Marketing at Xavier University. He also received an M.B.A. in Organization Behavior and a Ph.D. in Marketing from the University of Cincinnati.  He was awarded an ACE Fellowship for the 2004-2005 academic year which he served at Kenyon College

Fun Facts:

• I have dual citizenship in the United States and Ireland.
• I have traveled to 47 countries and all 50 states.
• I was a student-athlete as a Xavier undergraduate.