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Marketing Program

Ashley Stadler Blank, PhD

Associate Professor, Marketing

Dr. Ashley Stadler Blank is an Associate Professor of Marketing in the Williams College of Business at Xavier University. She teaches consumer behavior and marketing research at the undergraduate level.

Dr. Stadler Blank’s research interests are behavioral in nature and focus on products, services, and consumption experiences that incorporate consumer participation (with a substantive interest in sports marketing). Her work has been published in top journals including the International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of the Association for Consumer Research, Management Science, and Marketing Letters.

Prior to completing her Ph.D. in Marketing at the Pennsylvania State University, she worked in the sports industry after earning an MBA and Master of Sports Business Management from the University of Central Florida and a BS in Sport Management from Xavier University in Cincinnati.

First Year at Xavier

2019

Links

Resume

Degrees

  • PhD (Pennsylvania State University)
  • MSBM (University of Central Florida)
  • MBA (University of Central Florida)
  • BS (Xavier University)

Publications

  • Achen, R. M., Stadler Blank, A. (2024). Applying the consumer brand engagement in social media scale to professional sport: A psychological approach to measuring social media engagement. Sport Marketing Quarterly, 33(3), 214-228.
  • Achen, R. M., Stadler Blank, A., Sailors, J. J. (2024). I “like” it: The effects of social media platform and message on consumer engagement actions. International Journal of Sport Communication, 17(1), 5-16.
  • Stadler Blank, A., Loveland, K. E., Cheng, A., Beck, S., & Rundus, A. (2024). Responding to COVID-19: The impact of corporate social responsibility on consumer behavior. International Journal of Consumer Studies, 48(1), 1-25.
  • Alptekinoglu, A., Stadler Blank, A., Meloy, M. G., Guide, V. D. R., Jr. (2023). Can mass customization slow fast fashion down? The impact on time-to-disposal and willingness-to-pay. Journal of Operations Management, 69(8), 1320-1341.
  • Stoner, J. L., Felix, R., & Stadler Blank, A. (2023). Best practices for implementing experimental research methods. International Journal of Consumer Studies, 47(4), 1579-1595.
  • Kim, S., Stadler Blank, A., DeSarbo, W. S., & Vermunt, J. K. (2022). The spatial representation of consumer dispersion patterns via a new multi-level latent class methodology. Journal of Classification, 39(2), 218-239.
  • Stadler Blank, A., Loveland, K. E., & Houghton, D. M. (2021). Game changing innovation or bad beat? How sports betting can reduce fan engagement. Journal of Business Research, 134, 365-374.
  • DeSarbo, W. S., & Stadler Blank, A. (2020). Sports market segmentation crucial for results. Sports Business Journal, 23(24).
  • Stadler Blank, A., & Bolton, L. E. (2019). Putting a price on user innovation: How consumer participation can decrease perceived price fairness. Journal of the Association for Consumer Research, 4(3), 256-268.
  • Alexander, D. L., & Stadler Blank, A. (2018). Besting the status quo: The effect of abstract versus concrete mindsets on emotional trade-off difficulty and avoidant coping behavior. Marketing Letters, 29(3), 351-362.
  • Kappe, E., Stadler Blank, A., & DeSarbo, W. S. (2018). A random coefficients mixture hidden Markov model for marketing research. International Journal of Research in Marketing, 35(3), 415-431.
  • Stadler Blank, A., Koenigstorfer, J., & Baumgartner, H. (2018). Sports team personality: It’s not all about winning! Sport Management Review, 21(2), 114-132.
  • Stoner, J. L., Loken, B., & Stadler Blank, A. (2018). The name game: How naming products increases psychological ownership and subsequent consumer evaluations. Journal of Consumer Psychology, 28(1), 130-137. (JCP top 20 most downloaded recent papers.)
  • DeSarbo, W. S., Chen, Q., & Stadler Blank, A. (2017). A parametric constrained segmentation methodology for application in sport marketing. Customer Needs and Solutions, 4(4), 37-55.
  • DeSarbo, W. S., Stadler Blank, A., & Kim, S. (2017). Sports diaspora: A national survey of NFL fan dispersion. SportsBusiness Journal, 20(26), 26.
  • DeSarbo, W. S., Hwang, H., Stadler Blank, A., & Kappe, E. (2015). Constrained stochastic extended redundancy analysis. Psychometrika, 80(2), 516-534.
  • Kappe, E., Stadler Blank, A., & DeSarbo, W. S. (2014). A general multiple distributed lag framework for estimating the dynamic effects of promotions. Management Science, 60(6), 1489-1510.
  • Stadler Blank, A., Sweeney, K., & Fuller, R. D. (2014). Room for growth in professional sport: An examination of the factors affecting AfricanAmerican attendance. Sport Marketing Quarterly, 23(4), 225-240.
  • DeSarbo, W. S., Stadler Blank, A., & McKeon, C. S. (2012). Proper mix of promotional offerings can produce for teams. SportsBusiness Journal, 15(5), 18.