Rob Liesland
Director of Marketing Technology, Marketing and Communications
(He, Him, His)
As Director of Marketing Technology, Rob is responsible for and helps lead the team that maintains Xavier's public facing websites: xavier.edu and Road to Xavier (Xavier's accepted student portal). He also advises and supports the several Xavier centers that have their own web presence. Over the past three years Rob helped guide a major design and information architecture update to xavier.edu, including an innovative, search-based homepage. With that project behind him, the web team is currently focused on replatforming the University's web environment, including a new CMS and enhanced marketing automation.
First Year at Xavier
2001
Links
Degrees
- BA in Computer Science, Xavier University
Publications
- HighEdWeb 2015: Searching for Direction: Using a Search-Based Homepage to Direct Users
- HighEdWeb 2013: Orientation: From In-Person to Online