Sport Marketing
Program Details
One of the fastest-growing career fields in the country involves the advertising and promotion of sports, and Xavier's location in Cincinnati, Ohio centers you in the middle of a spirited, sports-crazy community.
As a student in the sport marketing major, you’ll learn the skills it takes to bring fans together through courses in public relations, advertising, digital media and more. Students in the sport marketing major participate in field experiences at regional organizations, gaining the professional skills needed to succeed after graduation. Graduates of the sport marketing major have gone on to work for the Cincinnati Bengals, Cincinnati Reds, Major League Soccer and more.
Xavier University is nationally recognized as a top university by U.S. News & World Report, The Princeton Review and Forbes. 99 percent of our students, including those in the sport marketing major, are working, volunteering or in graduate school within six months of graduation (Class of 2022).
Degree Awarded
Bachelor of Science in Sport Marketing
Curriculum
The sample course sequence below illustrates class offerings for the Sport Marketing major. Consult the official Xavier University course catalog for detailed registration and advising information.
Fall
- SPORT MANAGEMENT 110 - Intro to Sport Management ............ 3cr.
- Mathematical Perspectives Elective ............ 3cr.
- CORE 100 - First Year Seminar ............ 3cr.
- PHILOSOPHY 100 - Introduction to Ethics ............ 3cr.
- second language I ............ 3cr.
- CORE 101: GOA Co-curriculum Program I ............ 3cr.
Spring
- SPORT MANAGEMENT 195 - History of American Sport ............ 3cr.
- COMMUNICATIONS 101 - Oral Communications ............ 3cr.
- THEOLOGY 111 or CORE 100............ 3cr.
- second language II ............ 3cr.
- ENGLISH 101 – English Composition or ENGLISH 105 - Rhetoric............ 3cr.
- CORE 102: GOA Co-curriculum Program II ............ 0cr.
Fall
- SPORT MANAGEMENT 132 - Sociology of Sport ............ 3cr.
- Social Science Elective (ECON 200 or Higher) ............ 3cr.
- Historical Perspectives Elective ............ 3cr.
- Scientific Perspectives Elective ............ 3cr.
- Philosophical Perspectives Elective (PHIL 200 or Higher) ............ 3cr.
Spring
- ECON 201 - Macroeconomic Principles ............ 3cr.
- MANAGEMENT 200 – Organizational Management............ 3cr.
- Natural Science Elective ............ 3cr.
- Theological Perspectives Elective ............ 3cr.
- MATH 116 – Elementary Statistics or MATH 156 – General Statistics............ 3cr.
Fall
- SPORT MANAGEMENT 322 - Facility and Event Management ............ 3cr.
- COMMUNICATIONS 207 - Interpersonal Communication ............ 3cr.
- SPORT MANAGEMENT 410 - Sport Ethics ............ 3cr.
- MARKETING 300 - Principles of Marketing ............ 3cr.
- BUSINESS ANALYTICS INFORMATION SYSTEMS 220 - Management of Information Technology............ 3cr.
Spring
- SPORT MANAGEMENT 310 - Intro to Sport Marketing ............ 3cr.
- Communication Arts Elective ............ 3cr.
- ENGLISH 205 – Literature & Moral Imagination............ 3cr.
- Humanities Elective ............ 3cr.
- ACCOUNTING 200 - Intro to Financial Accounting ............ 3cr.
- Sports Marketing Elective ............ 3cr.
Fall
- SPORT MANAGEMENT 348 Legal & Ethical Issues in Sport ............ 3cr.
- BUSINESS LAW 300 - Legal Environment ............ 3cr.
- Sport Management Elective ............ 3cr.
- Creative Perspective Elective............ 3cr.
- Communication Arts Elective............ 3cr.
- Sports Marketing Elective ............ 3cr.
Spring
- SPORT MANAGEMENT 495 - Internship............ 9cr.
- Sport Management Elective ............ 3cr.
- Sport Management Elective............ 3cr.
- CORE 499 – Core Capstone............ 0cr.
Sample Courses
Xavier is known for providing an education that's both challenging and personal. Here are some courses that are part of the Sport Marketing major at Xavier:
Facility and Event Management (SPMG 322) - Planning and managing athletic, physical education, recreation and other sport facilities. Basic concerns in developing and organizing events in sports areas.
History of American Sport (SPMG 195) - The course provides an overview of the history, as well as the social, political, cultural, technological and economic trends that have shaped the sport industry in the United States. Particular emphasis is placed on the period from 1800 to the present.
Sociology of Sport (SPMG 132) - Impact of sport on society. The social structures. The integration of sport with other social institutions.
Legal and Ethical Issues in Sport (SPMG 348) - Basic legal principles affecting the management of physical activity and sports programs. Liability, negligence and risk assessment.
Sport Marketing (SPMG 310) – Course explores marketing plans, current trends, sponsorships, event fundraising, public relations, promotions using the marketing mix applied to the sport industry.
Sport Ethics (SPMG 410) – Course is designed to provide an examination and discussion of ethical, managerial, and moral issues related to individuals who work and participate in the area of sport and physical activity.
Career Outcomes
99% of Xavier students, including those in the sport marketing major, are employed, in graduate school or working in volunteer or service positions within six months of graduating (Class of 2022).
Top Jobs: Account Executive, Business Analyst, Health Advocate / Resource & Information Specialist, Marketing and Sales Associate, Program Director, Ticket Sales Rep
Student Job Placements: Cincinnati Reds, Buffalo Bills, Cincinnati Bengals, Major League Soccer, Cincinnati Recreation Commission, Indianapolis Colts, Total Quality Logistics, Milwaukee Bucks, FC Cincinnati, Flying Pig Marathon
Student Clubs
The Sports Business Club provides networking opportunities for students interested in a career in sports through meetings, social events and guest speaker events. The club's goal is to give insight, opportunities and experiences to prepare members to excel in the sport business industry.
All For One
Do the Right Thing
Learn about basic legal and ethical principles affecting physical activity and sports programs including liability, negligence, and risk assessment through several courses in the four-year curriculum, such as Legal and Ethical Issues in Sport, and Business Law.
Work the Pig
Cincinnati's Flying Pig Marathon, whose board includes a Xavier professor, was recently named one of the top 20 international marathons by Runner’s World magazine. Help manage the event each May with other students in the sport marketing major.
Be Healthy
Walk to the new Recreation Center in the Health United Building to swim in the indoor pool, play basketball on multiple courts, run in the cardio room or on the elevated track, and build muscle in the weight training room. Stop by the café for a healthy snack before heading back to class or home.
Graduate With Honors
Are you looking for an academic challenge? The University Scholars Honors Program offers incoming students a more challenging curriculum and close support from professors while completing their undergraduate degree. Acceptance into the program is highly selective and includes a $2000 travel grant.
Sport Marketing Major at Xavier University
Graduates of Xavier University's Sport Marketing program earn a Bachelor of Science in Sport Marketing and go on to work in a variety of sport or sport-related settings, including with professional sports teams but also in many other exciting settings. Recent graduates are employed in intercollegiate athletics, specialized sport management and marketing firms, high school athletic administration and commercial sport, as well as with traditional businesses.
Xavier University's College of Professional Sciences prepares undergraduate and graduate students intellectually, morally and spiritually for careers and professions of service. CPS challenges students to strive for academic excellence and life-long learning through promoting collaboration and community partnerships, and incorporating research, scholarship and innovation.
Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."